Otaku, subjectivity and databases: Hiroki Azuma’s Otaku: Japan’s database animals. Schäfer, Fabian; Roth, Martin. Posted at the Zurich Open. Otaku, subjectivity and databases: Hiroki Azuma’s Otaku: Japan’s database animals. Digital Culture & Education, 4(2) Copy. Hiroki Azuma (東 浩紀, Azuma Hiroki) (born May 9, ) is a Japanese cultural critic, novelist, Otaku. Minneapolis: University of Minnesota Press, Azuma, Hiroki. () “The Animalization of Otaku Culture” Mechademia 2 –

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A vital non-Western intervention in postmodern culture and theory, Otaku is also a perceptive account of Japanese popular culture. Abandon every preconception, all ye who enter! No one has more tactfully intertwined post-Derridean philosophy with Otaku-centric subculture studies than Azuma.

Takayuki Tatsumi, author of Full Metal Apache: In Japan, obsessive adult fans and collectors of manga and anime are known auzma otaku.

Hiroki Azuma: The philosopher of ‘otaku’ speaks – Japan Today

When the underground otaku subculture first emerged in the s, participants were zzuma down on by mainstream Japanese society as strange, antisocial loners.

Today otaku have had a huge impact on popular culture not only in Japan but also throughout Asia, Europe, and the United States. More broadly, Azuma argues that the consumption behavior of otaku is representative of the postmodern consumption of culture in general, which sacrifices the search for greater significance to almost animalistic instant gratification. A vital non-Western intervention in postmodern culture and theory, Otaku is also an appealing and perceptive account of Japanese popular culture.


Otaku: Japan’s Database Animals

A leading cultural critic in Japan, he is the author of seven books, including Ontological, Postalwhich won hirooki Suntory Literary Prize.

Abel is assistant professor of comparative literature at Pennsylvania State University. This is one of a truly seminal set of works attempting to theorize the form of social being that we now call hirokk otaku. A very insightful and intelligent look at what effect otaku culture has on the world and individuals themselves—as well as looking at where that culture came from, amongst other things.

Unlike academics who throw up clouds of jargon to disguise the thinness of their arguments, Azuma leads nonspecialist readers into unfamiliar thickets of theory in carefully explained, if densely reasoned, steps. While fans of anime might find differing views with some of his ideas, the overall frameworks of his arguments are sound and intelligently argued. If there is anywhere to start, Otaku would be a great place to start toward understanding the Japanese postmodern anime and manga culture.

Otaku is a thought-provoking book. The translators have done an excellent job of preserving these qualities of the original.

Hiroki Azuma

The ease with which the text reads is a definite advantage to the persuasiveness of the argument—and a testament to the skill and care with which the translators have worked. The appropriately brief and thoughtful book, with its screenshots and theoretical diagrams, is worthy of multiple readings.

This book of the very well known Japanese philosopher and cultural critic Hiroki Azuma Azuma Hiroki has written a fascinating work about otaku, widely read when it was published in Japan in He elaborates a postmodern theory of otaku cultural production and consumption that is insightful and deeply interesting. Is it possible to say anything truly new about the postmodern?


Is otau possible to make any contributions to a discourse on postmodernity that has been azumw thoroughly explored, theorized,argued over and regurgitated in Anglo-American as well as Japanese public discourse?

Japanese Postmodernism and Fandom: University of Minnesota Press Coming soon. Home Current Catalogs Blog.

Otaku — University of Minnesota Press

Search Site only in current section. Hiroki Azuma Translated by Jonathan E. Abel and Shion Kono. A publishing event—the highly influential best seller in Japan translated into English. From Utopia to Apocalypse Science Fiction and the Politics of Catastrophe The pitfalls and limitations of utopian politics as revealed by science fiction.

Mechademia 2 Networks of Desire Traces the web of desires that connects Japanese popular culture and its fans. Mechademia 3 Limits of the Human Exploring the possibilities and perils of otwku posthuman future through visionary works of Japanese anime and manga. Mechademia 5 Fanthropologies From fan-subs to cosplay, exploring the fan cultures inspired by anime and manga.

Mechademia 6 User Enhanced As passive consumers of manga and anime become active users of cultural commodities, this volume explores the possibilities aazuma, and challenges for, engagement. Death Sentences Japanese science fiction meets the European avant-garde—available for the first time in English.